Recall the last time someone went out of their way to thank you. It felt really good, didn’t it? You can give your customers the same warm fuzzy by showing your appreciation for their business. Plus, you’ll strengthen your relationship and earn their loyalty. Here are five ways say thanks.
Post a positive review
If your customers are other businesses and you use their product or service, give them a boost with a glowing online review. Bonus: They may be inspired to follow suit and write a positive review for you.
Deepen your connection with customers who follow you on Twitter or Instagram by following them back. Recognize their accomplishments and show your appreciation by tagging them in your own posts.
Everyone loves a freebie
Pair your message of thanks with a freebie. Is there something your customer values that costs you nothing or very little? A sample? Could you host a mastermind, offer a consultation or give a one-time discount? Find some way to sweeten the pot and make your thank-you memorable.
Help them learn something
When your clients count on you for expertise, offer them access to even more. A free white paper, introductory course, one-on-one training or even a book you find influential are all effective ways to show your appreciation. Tactics like these are especially powerful when you customize them for the client.
The delight of a handwritten note
The rarity of a handwritten note will certainly grab your customer’s attention. Everyone is intrigued when they find an envelope in their stack of mail with their name handwritten on it. It’s heartwarming even in a business context. Some companies go as far as including a handwritten note in each order.
The notes can be short and simple. Be specific about why you’re thanking the person and let them know how much you appreciate their business. Keep the message conversational and don’t overthink the language. If you have writer’s block, check out these thank you note samples.
The note can be sent any time but some businesses choose specific days. For example, the customer’s birthday, a repeat visit or a specific holiday.
If your handwriting isn’t legible, hire it out – maybe you know a stay-at-home parent, college student or retired neighbor with nice handwriting who could write notes for you.
Always be thanking your customers and you’ll always be strengthening your bond with them. And that’s good for the short- and long-term success of your business.
Do you have business banking questions? Contact our knowledgeable business development managers or call 800-991-2221. We’re here to help you grow your business!
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