Consumers Credit Union has partnered with Adams Outdoor to stream live photos from Western Michigan University’s Bronco Bash onto digital billboards throughout the Kalamazoo area. Each year, the Western Michigan University and Kalamazoo communities come together to welcome students back to campus during Bronco Bash. The annual event takes place this Friday, September 13 from 3 to 7 pm.
Jennifer Knapp, Events and Education Coordinator at Consumers Credit Union says, “Consumers looks forward to participating in Bronco Bash each year. It’s fun to get to know the students and welcome the freshmen to Kalamazoo.
As in past years, Consumers will be bringing its Cash Car to the event. All who enter the Cash Car have the opportunity to leave a winner by answering financial trivia questions for prizes and surprises.
This year students who stop by the Cash Car will have the added opportunity of appearing on Adams Outdoors’ digital billboards throughout Kalamazoo. Billboards will be updated via live stream throughout the event, and those who appear in the photos are invited to visit Consumers Credit Union’s Facebook page following the event to view and share the billboard images.
“This is the first time we’ll have done live billboard updates in this format,” shares Brittney Kohn, Interactive Marketing Specialist for Adams Outdoor. “It will be fun for those driving by to see what’s happening live from Western and for those in the pictures to see themselves on social media after the event.”